Case Studies

Hallmark

Hallmark For more than 100 years, family owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing more than 27,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards and gifts in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops. Hallmark Retail operates 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts sells a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and toys designed to spark children’s creativity around the globe. Crown Media Family Networks operates two cable channels: Hallmark Channel and Hallmark Movies & Mysteries Channel. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

Evolution

Evolution is a full-service licensing, brand management, product development, and sourcing firm, focused on identifying and monetizing all forms of intellectual property. It provides the “platform” that enables property and brand owners to monetize their IP by managing the entire licensing life cycle from initial concept through to the retail shelf. The agency’s clients range from Miramax (owner of the Pulp Fiction, Kill Bill, Scream, and Sin City franchises, among others) to Dentsu and its new “Yo Kai Watch” TV and game series. 

Real Madrid Adidas Group Global Merchandising

Client:   Adidas Group serves as the master kit supplier for the Real Madrid football club, and its Global Merchandising (AGM) group is the exclusive licensing representative for the club on a worldwide basis. As of 2014, Real Madrid had 10.5 million supporters in Spain and more around the world, including 136.7 million in China, 20.7 million in India, and 19.9 million in Mexico. Through its licensing business, the Real Madrid brand is present in more than 97 countries with 127 active licensees. In the last year alone, more than 26 million units were sold of 5,000 different products, generating 88 million euros in retail value. Key categories include apparel, toys and games, gifts and novelties, electronics, personal care, and back-to-school. 

Chelsea FC

Chelsea Football Club was founded in 1905 and is one of the most popular football clubs in the world. With more than 500 million followers worldwide, the club’s global fanbase increases each year due to its continued on-field success, indicated by its position as the reigning Premier League Champions. The club operates a successful licensing program in the UK and abroad, with licensees signed in growing football markets such as the U.S. and Far East and agencies appointed in Poland and other international markets. Chelsea’s licensed product range includes everything from apparel and collectibles to digital products such as branded mobile keyboards, email addresses, and a math app.

Global Icons

London, England-based Global Icons  is a brand licensing and franchising agency and consultancy formed in 2002. Its clients have included BMW, Kew Royal Botanic Gardens, Newcastle Brown Ale, Dunlop, Kangol, Nintendo, Everlast, No Fear, Aston Martin, and Ford, among others.

Velocity Brand Management

Velocity Brand Management is a licensing agency based North Sydney, New South Wales, Australia, that focuses primarily on sports properties.Its clients include the National Rugby League, International Rugby Board, Rugby Cup, Football Federation Australia, Cricket Australia, and Hyundai A-League, as well as non-sports properties such as Foster’s beer which they represent worldwide.

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