White Papers

LICENSEE ENGAGEMENT: Capturing More Information to Build a Better Business

Historically, brand owners and agents have retained minimal information about the sales, products and royalty income generated by their licensees. In today's business environment, licensors and agents need to collect more information that improves their business intelligence, strategies and day-to-day operations.


The Value of Protecting Intellectual Property

Intellectual property rights play a significant role in our economic system: they encourage creativity and enable companies to enhance competitive ranking in the global economy. Piracy and counterfeit goods, however, pose a major threat to this reality.


Put Your Licensing Future In The Cloud

For many businesses, the future of document storage and sharing is “in the cloud”, or in “cloud computing”. But what does that mean? This whitepaper serves to demystify these terms and provide insight into the benefits and why your licensing solution should exist “in the cloud”.


Navigating The Financial Relationship Between Licensor and Licensee

Your deal memo has been approved, the contracts have been routed through your legal department, and the creative compliance team has been approving products, even before the ink on the agreement has dried. Now the real work begins. Licensors and their licensees need to translate the terms of the contract into the real world of financial compliance, navigating a multiplicity of legal interpretations and brand management issues.


Maximizing Your Football Club’s Revenue Off The Pitch

Football merchandise is booming globally. Gone are the days when someone at the club would organize a few scarves and a couple of pin badges to satisfy supporters of the local team. Nowadays, most clubs have a licensing department, often combined with the club’s retail development department, tasked with bringing innovative product to market.


Strengthen Your Brand Through Stronger Licensee Communications

Licensors that establish a solid framework for exchanging information and ideas with their licensees reap many benefits. Creating an open dialog helps licensors and licensees ensure that higher-quality products reach store shelves quickly, leading to increased revenue for both parties.


The Auditor is Coming: Are you Ready?

Once upon a time, the audit clause in licensing contracts was rarely brought into play, and usually only towards the end of an agreement in cases where the licensor suspected that royalties were underreported. The licensor’s action often severely damaged its relationship with the licensee, whether or not the audit uncovered anomalies.


Revenue Recognition within Licensing Organizations

As an event driven business, licensing organization are always challenged to record revenue and profits around a diverse portfolio of properties and contracts. This article is written to help companies looking for better options on how to account for different models and develop stronger finance practices.


Managing a Global Licensing Program

Strong contract terms, detailed definitions, and efficient reporting and communications are key.


Proactive Licensing

Simple steps for strengthening your business by better managing your licensing portfolio.


Tightening Up Your Operations

When the times get tough, are you tough enough to keep growing?


Penny Wise, Pound Foolish

Investing in automation makes good business sense, even now


Starting Out Strong

Integrated product approval processes to finance is the key to better administration


Putting the Web to Work - Automated Licensing

Web based systems saves time & money and are more efficient than older client/server tools.


Getting Rights Right

Defining product definitions and granted rights properly is a critical component of implementation


Choosing Licensing Options

Tips for shopping vendors on new licensing administration software


events

Aug 14 - 16 2017
MAGIC
Las Vegas
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Sep 14 2017
Dive Social Club Licensing Professional Event
Brass Monkey
55 Little West 12th St
New York, NY 10014
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Oct 10 - 12 2017
Brand Licensing Europe 2017
Olympia, London
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