White Papers

The GDPR and You

As the digital plane evolves and personal information is provided online, the use and misuse of that personal data becomes a security and moral concern. A new regulation has been put forth to control and protect personally identifiable information (PII), replacing the Data Protection Directive put in place 20 years ago.

Next Generation Product Authentication

Counterfeit products affect brands across a range of industries and threaten innovation, revenue and consumers.
Over the last 30 years, product authentication technologies were developed with weaknesses in the areas of security, ease of use, or cost efficiency. This whitepaper examines the ability of a next generation product authentication technology utilizing a patented 2FA (2 Factor Authentication) method that is more secure, easier to use and integrates with other technologies.

Revenue Recognition: What You Need To Know About The Changes Coming in 2018

Every company handling intellectual property rights are preparing for a big change in the coming year. All public companies need to be compliant with these global changes on their fiscal year anniversary after December 15, 2017 and private companies after fiscal year anniversary December 15, 2018. Now is the time to setup a plan to help comply with these mandatory GAAP rules including taking a hard look at licensing processes.   These processes come under the new ASC606 and IFRS revenue recognition rules for revenue reported by contracts with customers.

An Expert’s Guide To Surviving An Audit

As a software licensee, you know that being audited by your brand owners isn't an unusual event. As the industry has gotten more complex and technology has advanced, brand owners have realized that conducting audits is just good business. Licensees now need to put processes and systems in place to respond to audits without disrupting normal operations.

LICENSEE ENGAGEMENT: Capturing More Information to Build a Better Business

Historically, brand owners and agents have retained minimal information about the sales, products and royalty income generated by their licensees. In today's business environment, licensors and agents need to collect more information that improves their business intelligence, strategies and day-to-day operations.

Put Your Licensing Future In The Cloud

For many businesses, the future of document storage and sharing is “in the cloud”, or in “cloud computing”. But what does that mean? This whitepaper serves to demystify these terms and provide insight into the benefits and why your licensing solution should exist “in the cloud”.

Navigating The Financial Relationship Between Licensor and Licensee

Your deal memo has been approved, the contracts have been routed through your legal department, and the creative compliance team has been approving products, even before the ink on the agreement has dried. Now the real work begins. Licensors and their licensees need to translate the terms of the contract into the real world of financial compliance, navigating a multiplicity of legal interpretations and brand management issues.

Maximizing Your Football Club’s Revenue Off The Pitch

Football merchandise is booming globally. Gone are the days when someone at the club would organize a few scarves and a couple of pin badges to satisfy supporters of the local team. Nowadays, most clubs have a licensing department, often combined with the club’s retail development department, tasked with bringing innovative product to market.

Strengthen Your Brand Through Stronger Licensee Communications

Licensors that establish a solid framework for exchanging information and ideas with their licensees reap many benefits. Creating an open dialog helps licensors and licensees ensure that higher-quality products reach store shelves quickly, leading to increased revenue for both parties.

The Auditor is Coming: Are you Ready?

Once upon a time, the audit clause in licensing contracts was rarely brought into play, and usually only towards the end of an agreement in cases where the licensor suspected that royalties were underreported. The licensor’s action often severely damaged its relationship with the licensee, whether or not the audit uncovered anomalies.

Managing a Global Licensing Program

Strong contract terms, detailed definitions, and efficient reporting and communications are key.

Proactive Licensing

Simple steps for strengthening your business by better managing your licensing portfolio.

Tightening Up Your Operations

When the times get tough, are you tough enough to keep growing?

Penny Wise, Pound Foolish

Investing in automation makes good business sense, even now

Starting Out Strong

Integrated product approval processes to finance is the key to better administration

Putting the Web to Work - Automated Licensing

Web based systems saves time & money and are more efficient than older client/server tools.

Getting Rights Right

Defining product definitions and granted rights properly is a critical component of implementation

Choosing Licensing Options

Tips for shopping vendors on new licensing administration software


Jun 15 - 19 2020
Licensing Week Virtual
Gold Sponsor
more info >>
Oct 06 - 08 2020
Brand Licensing Europe 2020
Stand No# E264
ExCel London
Royal Victoria Dock, I Western Gateway
Royal Docks
London E16 1XL
more info >>
Nov 05 - 06 2020
New York Licensing Leadership Summit
New York Hilton Midtown
New York
more info >>
Nov 25 2020
Sustainability in Licensing Conference 2020
The British Library
more info >>